Friday, November 21, 2008

TMN prepares Christmas without iPhone in the campaign


The HTC Touch is one of the HD equipment that TMN succeeded in isolation for Christmas and entering the fight directly with the iPhone from Apple, marketed by competitors Vodafone and Optimus.

The HTC Touch HD, filed yesterday in Lisbon, is "the jewel in the crown of what will be the season of Christmas," said Luis Avelar, director of TMN, in this event. In Business, Luis Avelar said that this segment of touch screens (touch screens) to TMN will be at Christmas with four equipment: the Nokia, the Nokia N96, the Samsung Omnia and Samsung with eight-megapixel camera. So far, ensures Luis Avelar, "not suffered by not having the iPhone" and not the TMN will take a Christmas campaign.

The business of selling terminals this year has not shown any sign of crisis, said the administrator of the TMN, ensuring that the company bought more equipment to manufacturers and put them on the market. Luis Avelar guarantees that are not noticed at any point in the wireless business, shrinkage of consumption.

During the presentation, Luis Avelar said that the terminal "high tech" (with features technical colleges) that are the fastest-growing segment. And in the range of "smartphones" (so-called smart phones) doubled the market after Christmas last year, but did not reveal numbers. And starting this summer has increased five times. Again the figures were not disclosed.

Also the HTC, which was yesterday submitted to the Portuguese market for the first time, does not speak in numbers of terminals sold in the country, not projections. However, ensures that Portugal is a market in which to strengthen their bet, and may even have a structure in the country, reported the second Tek. Currently, the structure is Iberian.

The HTC speech on innovation as one of their main weapons. From a total of six thousand workers, 25% are dedicated to research and development of new products and features. For the company, the HTC Touch HD is one of the results of that investment, since, according believes, is the terminal with the best and biggest screen market, is the third generation equipment thinnest. The best that can be drawn from the experience of multimedia and web browsing. This equipment comes with two new applications, one for the stock market valuations and one for the time. It also has a specific application that enables its users to make movies and put us on YouTube immediately.

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